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Kinder Natoons Surprise Promo Campaign
Kinder natoons
About project
WE DEVELOPED A PROMOTIONAL MECHANISM AND CAME UP WITH PRIZES
As part of the Kinder Natoons campaign we developed a promo mechanism for registering receipts in the VKontakte (Russian social media) chat bot. First, users register 3 receipts. Then they answer quiz questions from the Natoons app and receive prizes right in the chatbot.

We have included weekly prizes and the main prize right into the mechanics. Guaranteed and weekly prizes could be claimed offline and were partly developed by our team. The grand prize was a trip to the Caucasian Reserve in Sochi. With this prize, we highlighted the environmental agenda of the Natoons campaign.
Promo site
Chatbot
Digital game
Promo video
Digital banners
SMM
what have we done
digital
PROMO SITE AND TV AD
The main tool for attracting an audience is a promo site. Its structure is designed in such a way as not to lose users and direct them to the chat bot as well as the Natoons application. The site has a gripping game where children need to find hidden animals. We also created an advertising clip in which 60% of the video sequence is CG — 3D graphics, animated characters and rendered scenes.
MECHANICS
CHATBOT ON THE VKONTAKTE
Using the chatbot on the VKontakte platform users could participate in the promotion without unnecessary registrations and authorizations. The chatbot helped throughout the campaign. Users downloaded checks, answered questions and received gifts right there.
promotion
DIGITAL BANNERS, SMM & E-COMMERCE
As part of the campaign, we placed animated banners on websites and on digital platforms in Moscow. We have developed promo pages and banners for such Russian digital marketplaces as Ozon, Utkonos, Perekrestok, Goods and Beru. We also created a series of posts on social media.
SPECIAL PROJECTS
WWF AND NATIONAL GEOGRAPHIC
As part of Kinder Natoons' cooperation with WWF and National Geographic we highlighted the problem of endangered animals in Russia. The special project is implemented in the form of special pages on the main site and various resources such as Cosmo and Women.ru. In social networks, the project is represented by a series of collaboration posts with bloggers.
winners
prizes
The client completely entrusted us with the creation of prizes as well as the organization of the main prize, which was a trip to the Caucasian Reserve in the city of Sochi.
indicators
result
The chatbot was used by 2432 users. For the whole time of the promotion campaign 4546 people took part in it. Natoons contest social media post garnered the most engagement in 3 years.
result + result + result + result + result + result + result + result
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